How to Grow on Instagram in 2024: Insights from Instagram Itself

Instagram has recently shared valuable insights on how to grow on its platform in 2024. By focusing on the advice given directly from the team behind Instagram, users can take actionable steps to enhance their presence and engagement. 

This article delves into the essential tips and strategies that Instagram has revealed, focusing on the algorithm, the role of hashtags, content creation, and the various features of the platform.

Understanding the Instagram Algorithm

The Instagram algorithm is a pivotal factor in determining how content is distributed on the platform. Adam Mosseri, the head of Instagram, has highlighted several key aspects that users should consider to optimize their content for greater visibility.

The Importance of Shares

One of the most significant signals to the Instagram algorithm is the number of shares a post receives. When users share your content, it indicates to the algorithm that your content is valuable, prompting it to push that content to a wider audience. This means that creating shareable content should be a priority for anyone looking to grow their following.

• Create Engaging Content: Focus on producing content that resonates with your audience, encouraging them to share it with friends.
• Encourage Direct Shares: Content that is shared via direct messages (DMs) is particularly influential in boosting visibility.

Evaluating Content Performance

Instagram has clarified that each piece of content is evaluated on its own merits. Therefore, if one post underperforms, it does not negatively impact the reach of future posts. Users can view each new post as a fresh opportunity to connect with their audience.

Furthermore, Instagram has dispelled the myth of shadow banning, stating that it does not exist. If content is being restricted, users should check their account status to understand any violations of community guidelines.

Editing Content

Another interesting insight is about editing posts. If you edit a caption or make adjustments to a post, it will not be ranked as a new piece of content. The algorithm does not re-evaluate edited content, meaning that while your audience will see the changes, it won’t affect the post's reach.

Evergreen Content

Instagram has emphasized the value of evergreen content—content that remains relevant over time. While most posts gain significant reach within the first few days, well-crafted evergreen content can continue to attract new viewers for weeks or even months. Users are encouraged to monitor engagement metrics over a longer period to identify content that is gaining traction.

Hashtags: Are They Still Relevant?

Despite the ongoing debate about hashtags, they still play a role in content discovery on Instagram. However, their importance has shifted in recent years.

Current Hashtag Insights

Adam Mosseri has indicated that while hashtags can help users find specific content, they do not significantly increase overall reach. Instead, the focus should be on using relevant hashtags that align closely with the content being shared.

• Quality Over Quantity: It's more effective to use a few well-chosen hashtags rather than a long list of generic ones.
• Intentional Usage: Users should be intentional about the hashtags they choose to ensure they attract the right audience.

Creating Engaging Content

Content creation is at the heart of Instagram's platform, and there are specific strategies that users can employ to enhance engagement.

Emotional Resonance

Content that evokes strong emotions, such as excitement or fear, tends to perform better. By tapping into the audience's feelings, creators can encourage more sharing and interaction.

Niche-Specific Content

Content that caters to specific communities or interests often resonates more deeply with targeted audiences. For example, posts designed for particular fandoms or hobbies can foster a sense of belonging and encourage private sharing among community members.

Leveraging Instagram Features

Instagram continually rolls out new features, and utilizing these can aid in content visibility and engagement.

Experiment with New Features

Instagram encourages users to experiment with all available features. For instance, the new "Close Friends Live" option allows users to engage with a select audience, and utilizing such features can increase content visibility.

The Add Your Sticker

Using the "Add Your" sticker in Instagram Stories has proven to enhance reach. This feature encourages interaction, prompting followers to engage more with the content shared.

Notes Feature

The recent introduction of the "Notes" feature allows users to share quick status updates with their followers. While this feature is primarily for engaging existing audiences rather than reaching new ones, it can foster community interaction.

Carousels and Reels

Carousels offer multiple chances for engagement, as Instagram may show different slides to users at different times. Additionally, Reels are crucial for growth, accounting for over 50% of engagement on the platform. Instagram suggests aiming to share around ten Reels per month to capitalize on this format.

Final Thoughts

Growing on Instagram in 2024 requires a strategic approach informed by the platform's insights. By understanding the algorithm, effectively using hashtags, creating engaging content, and leveraging new features, users can enhance their visibility and engagement.

As Instagram continues to evolve, staying adaptable and open to experimentation will be key. Regularly reviewing engagement metrics and being willing to adjust strategies will help users navigate the dynamic landscape of social media. Embrace these insights and watch your Instagram presence flourish!